For Media and Press

Choose & Live IT -campaign for youngsters started

Julkaistu 17.03.2016

Youngsters could choose the career in ICT more often, if they just knew how versatile, international and upscale field it is. Many people also are not aware that in fact, there are very good employment prospects in the ICT business. Choose & Live IT – campaign aims to deliver this message to the young people who are about to make the choices and decisions concerning their studies and future careers. The campaign focuses to share information about the numerous opportunities of the ICT sector through different activities in cooperation with schools and local companies.

The future of ICT looks bright especially in the Oulu region, as there is a vast demand for skilled ICT professionals. By the year 2030, as nearly half of the experts in ICT -sector retires, the demand for the new ICT - professionals will be up to 7000 people. At the same time, only about 3 200 ICT professionals will graduate from the Oulu University of Applied Sciences and the University of Oulu. Clearly this amount does not cover the needs of the future, and for tackling this challenge, BusinessOulu together with the department of Education and a number of ICT - companies launched Choose & Live IT campaign for bringing the positive and versatile prospects in the ICT sector to talented young people. Companies like Ericsson, Nokia, MediaTek, Bittium, Nordea, OP, Codenex, F-Secure, Ludocraft, Cyberlightning and the University of Oulu and Oulu University of Applied Sciences are already involved in the campaign.

There is still room for new companies, if you are interested to join the campaign, please contact:, tel. 050 5711476