Tourism
Oulu is a year-round tourist city, with almost 60% of its visitors being leisure tourists. Oulu is also the centre of the North, with year-round air and rail connections and accommodation capacity benefiting the whole of Northern Finland.
Oulu’s urban strategy aims to reach one million tourist nights by 2027. In particular, the aim is to increase international tourism by strengthening content and investing in attraction projects and services in a responsible and knowledge-led way. The regenerating Nallikari, investments in the market area and the city centre, as well as the station area and the experience arena are the main targets.
- Visit Oulu is responsible for tourism marketing in the Oulu region and maintaining the visitoulu.fi tourism portal.
- BusinessOulu is responsible for the City of Oulu Tourist Information Centre, whose services and opening hours can be found here.
- The Education and Culture Services coordinate the city’s educational tourism offer, which you can find out more about here.
- Read more about the Oulu region tourism investments
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The Bothnian Coastal Route project aims to increase awareness of the coastal route over the Kvarken strait and around the Bothnian Bay as an attractive travel route for both foreign visitors and the local population.
Contact us
Jyrki Kemppainen
Key Account Director, Trade & Services, Travel and Logistics, business development
Jenni Tuomela
Coordinator, Creative Economy, Trade, Services, Tourism and Logistics
Roosa Palomäki
Service Manager, Tourist Services
Jenni Ronkainen
Tourism advisor, Tourist Services
Iiris Kanniala
Project Manager, Tourism industry
Sari Kasvi
Project Manager, Travel industry internationalization, coaching and tourism marketing
Kristiina Kangas
Senior Planning Officer, Educational Travel
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