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User Acquisition and Performance Marketing 1 - The Basics

  • Alkaa: 30.01.2020

Three 45-minutes presentations by Joakim Achrén offer you the core of performance marketing. Performance marketing campaigns give you the ability to measure everything from brand reach to conversion rate down to a single ad. The presentations are targeted at everyone interested in user acquisition and performance marketing. Joakim Achrén shows in a pragmatic way what are the effective performance marketing tricks that work for games, health apps, websites, etc.

Lectures are open for everybody and free of charge.

Please sign up: https://www.lyyti.in/User_Acquisition_and_Performance_Marketing_4270

Presentation series is organized by DMR – Digital Media Runway – ESR-project

Thursday 30.1, 16.30-17.15 - User Acquisition and Performance Marketing 1 - The Basics
Thursday 13.2, 16.30-17.15 - User Acquisition and Performance Marketing 2 - Metrics in user acquisition
Thursday 26.3, 16.30-17.15 - User Acquisition and Performance Marketing 3 - Ad creatives

OuluGameLab, Rantakatu 3

Joakim Achrén

Joakim is the Founder and CEO of Elite Game Developers, the go-to resource for games company founders. Joakim joined Supercell in 2011 to run their analytics. In 2013, Joakim founded Next Games, a which IPOed on NASDAQ First North in 2017. Joakim left the company in early 2019 and is now building Elite Game Developers, with a podcast and book, on starting and building games companies.

User Acquisition and Performance Marketing 1 - The Basics
Thursday 30.1, 16.30-17.15, OuluGameLab, Rantakatu 3

  • Understand the basics of User Acquisition for web or mobile, be it a game, utility application, blog, etc.
  • How to learn to run marketing campaigns yourself
  • How to make sure you are getting a return for your marketing spend

User Acquisition and Performance Marketing 2 - Metrics in user acquisition
Thursday 13.2, 16.30-17.15, OuluGameLab, Rantakatu 3

  • What are the effective performance marketing tricks that work for games, health apps, websites, etc.?
  • How to use advanced metrics?
  • What are the pitfalls to avoid?

User Acquisition and Performance Marketing 3 - Ad creatives
Thursday 26.3, 16.30-17.15, OuluGameLab, Rantakatu 3

  • How automation and metrics can help optimizing ad creatives?
  • The life-cycle of ad creatives
  • Effective ad creative production

More information:

Jari Linna
BusinessOulu
Advisor, Digital Business and Sales
+358 40 547 0619
jari.linna@businessoulu.com